I had been through hours of sales training in how to use and adapt a sales script.
All the usual… Creating rapport, slowly increasing the tension between the current situation and the desired outcome.
And then hitting them – BAM – with this:
“What would your life look like 3 months, six months from now if you do nothing? If nothing changes?”
Gaslighting and almost emotional abuse right there.
Definitely drilling for a horrible gut feeling that *should* make the prospect run straight into my open arms!
But this was all practice and I could never really pull it off.
So I was scolding myself in all sorts of manners for not being able to pull this off. NOT CONVERTING.
Eventually, I got on a call with a prospect who called me out on it.
“Oh no, not that again. Can we NOT use that script?!”
And I turned it around. I said “Of course! Let’s not!”
The rest of the conversation went completely free-flowing, it was so wonderfully authentic. We could suddenly connect on a genuine, deep level.
And that is how I converted my first high-ticket client. And every single client ever since.
There’s still a need for a little *finesse* in a sales call – I’m not saying there’s nothing to it!
But sales conversations are really enjoyable for me now. I don’t expect a certain outcome. I hope for a good connection and usually, that’s a given.
Did you ever try the pushy, icky sales scripts? Or been on the receiving end?