The uncomfortable action that leads to the biggest growth

You know when things around you seem to conspire to tell you something? Like there’s some truth you’re supposed to realize?

This past Wednesday my car broke down 200 km from home. When I came home the next day (by train) I was struck by nausea and a heavy migraine… When the migraine lifted, I realized something.

About sustainable business growth.

About OPTING OUT in order to COMMIT to growth.

It’s about growing a business that is uniquely perfect for your personality.

The importance of OPTING OUT of methods that don’t energize you in SPITE of rampant Fear Of Missing Out.

💡 Light bulb moment 💡

As the migraine lifted, I thought about what exhaust me and what energizes me, and about being highly sensitive.

All the impressions you take in from the world around you fills you up. They may be energizing and excite you. At some point, we all have our fill and we need quiet and sleep to recharge.

That point is different for everybody.

A few days ago I heard about a book that describes how many super successful entrepreneurs are extremely careful in limiting not only decisions during a day (who haven’t heard about Steve Jobs’ singular wardrobe?)… but also the impressions they expose themselves to so that they can preserve their focus and energy for what drives their business growth.

And this leads me to the epiphany:

High sensitivity. That is the market I cater to: People who work in a way that makes them thrive and get rich even as highly sensitive individuals.

It’s a matter of MATCHING your own personality with getting clients and serving clients in a way that sits well with the CLIENTS.

So as I am strategizing the future for my business, I focus on the MATCH between my personality and the personality of my clients.

On creating simple, efficient solutions that match with highly sensitive people.

It has practical implications:

I recognize marketing methods that require extrovert social skills – and I opt-out.

I unsubscribed from 90% of the emails, I used to receive. I only stay subscribed to emails, that are not too noisy.

“Noisy” is not only pushy sales, big fonts, and bright colors.

It’s also story-based marketing. I don’t want to fill my head with stories. I simply don’t want to spend my time reading random people’s stories. I want to hear what’s helpful to me, in my situation.

Now, of course, I’m not writing this to just talk about me.

I’m hoping this is helpful to YOU.

How can you adjust the content you CONSUME to NOT drain your energy?

To unsubscribe and opt-out of “opportunities” because they don’t fit with your personality is probably the single most important thing you can do to grow your business faster.

It guarantees that your business won’t exhaust you, that it will be a long-term solution for you.

It’s an immediate way to boost your energy: Let go of what drains you and fill you up with what nurtures you.

Though I’ll be the first to admit, it’s not easy to opt-out.

It pushes ALL the FOMO buttons.

The uncomfortable action that leads to the biggest growth… may not be what is out of alignment with your personality. It may just be the opposite.

Do what feels good and right.

Have the courage to say NO to the rest.

Push your FOMO buttons.


With love,


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